Formulaic work is what sells best.

This is logical sense. But it is an unhappy thing.

Carol Goodman is an author who writes books in present tense and though it took me several pages to adapt, I liked it. Most books are past tense.

The surprise was delightful, but formula exists to make sure there are no surprises. We come up with formulas to lock in what works. This is what formulas are for.

Formulas for baking. Formulas for productivity.…